
Product Overview
This e-commerce website was designed for a modern furniture brand to deliver a visually engaging and easy-to-use online shopping experience. The project focuses on showcasing products through clean layouts, high-quality imagery, and clear categorization such as office chairs, desks, tables, and sofas. Promotional banners, wishlist features, and strong call-to-action buttons are strategically placed to guide users smoothly from product discovery to purchase, while maintaining a premium and contemporary brand feel.
Product Goal
The primary goal of this project is to increase online sales and strengthen the brand’s digital presence by providing a smooth and reliable shopping journey. The website aims to reduce friction in the buying process, build customer confidence through clear information and design, and encourage repeat purchases through an optimized, scalable e-commerce experience.
Tools Used

Design Process

Understand
User Research
User Interview
Competitve Analysis

Define
User Personas
Empathy Map
User Journey

Ideate
User Flow
Information Architecture

Design
Wireframe
Hi-Fi Designs
Prototype

Test
Feedbacks
Conclusion
Future Concept
Style Guide
Color Palette
Primary Color
#FFFFF
Accent Color
#000000
Accent Color
#D61D25
Typography
Akatab
(Headings)
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Sample text
You can always reach out to me for jobs at anytime and you can check out my medium and dribbble page if you need to see more of my projects.
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Outfit
(Text)
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Sample text
You can always reach out to me for jobs at anytime and you can check out my medium and dribbble page if you need to see more of my projects.
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High-Fidelity Design

Other Pages

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Would love to hear your feedback. We are available for projects as well.
Reach us at: www.iplexsoft.com
